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Today is National Mom and Pop Owners Day. This national holiday celebrates small business owners. These individuals spend countless hours nurturing and growing their young enterprises. The workload demands, and lack of a hired staff, often translates into long and late hours, and many missed family and personal events. But, all in all, they love what they do. After all, they are their own boss. 

New businesses have always been vital, yet not fully appreciated, part of the U.S. economy. On the retail side, they bring different and unique products to the marketplace. They provide stellar and personal service support. When you call, you are more likely to get a real live person. And unlike big national chains, they know their products. They are outstanding performers in niche markets. In manufacturing, they create many new concepts and ideas, making them creators of new products. 

Our economy could not run without small mom and pop businesses. They create economic growth and provide almost 70% of all new jobs in the country. That’s why every year on March 29th, we acknowledge the more than 27 million small businesses in this country by celebrating National Mom and Pop Business Owners Day! The holiday was established by Rick and Margie Segel in honor of their parents and the successful hate shop they opened in 1939 and grew into a 10,000 square foot, $2 million dollar clothing shop. It is a special day to appreciate the long hours, hard work and dedication it takes to run a small business. So on March 29th, head to your favorite small business to say thank you. 

Of course on this day, you have to do some of the activities that revolve around today.

1. Shop local. Support the small business in your community by searching them out and frequenting them often. Hear about an interesting local spot? Go on an adventure to check it out, then tell all your friends! 

1. Use social media. Most small businesses are happy to get a little extra attention. Make sure to follow your favorites on all their social media platforms and promote them whenever possible. 

1. Write a “thank you” note. Running a small business is really hard work. If there is a special Mom and Pop shop you care about, take a moment to write a note to let the owners and employees know how much you appreciate all the effort and care they put into making your experience wonderful. 

Why do we love National Mom and Pop Business Owners Day? Here are some reasons why we love this holiday!

1. They make shopping personal. Finding that particular shop where they know you and understand what you need can make any day just a little brighter. Mom and Pop businesses take a special interest in making sure their customers have a unique and enjoyable experience. They care about their customers in a way few large retail chains can by providing superior and personal customer service. 

1. They support the community. Small businesses have a real impact on their community by providing neighborhood jobs and recycling the money they earn back into the local economy. So by spending your dollars at a mom and pop establishment, you can make a real difference.

1. They provide a unique experience. Mom and Pop shops bring fresh ideas to the marketplace. In today’s economy, when you can find the same products in every Big Box in every city, it’s refreshing to find something new which everyone else hasn’t discovered yet.