Beiswenger signs NIL deals with multiple local businesses
Caleb Beiswenger has signed NIL deals with a number of areas businesses, including DelGrossos and Sheetz.
January 3, 2023
Things are getting saucy at Bellwood-Antis this winter, following the new PIAA amendment that allows high school athletes to enter into Name, Image, and Likeness (NIL) deals.
Senior Caleb Beiswenger, who is a stand-out varsity basketball player, has recently signed an NIL deal with multiple local businesses, including Delgrosso Foods, Meadows Original Frozen Custard, Sheetz, Mini Thon, and American Eagle Paper.
According to Beiswenger, he was recently contacted following the announcement of the new amendment, and local businesses were eager to sign with him.
“Before, I was playing for myself, my family, and my teammates,” said Beiswenger. “Now, it is much larger than that. These local businesses are not only counting on me to play my best and be a winner, but also help their organizations grow and prosper.”
Following this new ruling, many are skeptical about what will become of high school athletes receiving these endorsements.
“I think this is going to make players greedy,” said a spectator at last Friday’s game. “Kids these days don’t know the value of a dollar, and it shows.”
In order to hold up his end of the contract, Beiswenger will be required to promote the businesses on all social media platforms, as well as partake in advertisements for each organization.
“This is a step in the right direction,” said Beiswenger. “You need sauce? I’m your guy. You need paper? I’m your guy. You need skill? I’m your guy.”
